And yet the worst is not the most likelyElectronics therefore represents the absolute weaponIn 2008 the two cinemas attracted to 470Only 5 of students found themselves without a solutionBut the operator is not very inclined to do sordquoThat seems to be a foregone conclusionBrown will provide that same leadership for Team USAThe Atlanta JournalConstitution contributed to this articleThat's why we love him that's why we hate himWith so many good 34 Ends in this years draft"Who better that a dealer can rent you your car": this slogan just hijacked, behind is one of the battles that have engaged long-term rental and car manufacturers to achieve small fleets. Fleets of over 30 marketed most of the time by the manufacturers themselves or rental, but this market is now mature. Rest therefore to enter one of the very small fleets that only networks well implanted throughout the territory can capture. And, on this point, the dealers are actually winning.
The proximity is the master word rental for SMEs or the TPE. "To reach smaller customers, a network of dealers is indispensable", provides a head of the long period rental LeasePlan. National rental have therefore developed partnerships with some distributors to ensure the delivery of vehicles to end customers, even if the contract was signed by the head office. Even if the distributor does not directly draw benefit of the lease of the vehicle, as a "carrier", he will then keep the hand for her maintenance: emptying, review, sometimes pneumatic, including body impact, all of "after-sales service" is provided by the dealer, who sees only benefits or almost.
These vehicles to ensure a minimum of operation of the workshop, representing the first post of a distributor profitability. The dealer must undertake to guarantee a quality service and fast, which will allow the landlord to fulfil its obligation to service and will limit its costs as, for example, invoices of replacement vehicles too heavy.
Special structures
A dealer has a choice of service providers to whom it may apply to rent. The logic would that happen in the first place by the finance company, "captive" of the constructor to which it is attached. In this case, the benefit is immediate, each rental contract from improving the financing of the distributor sales. The limit is that through this subsidiary, it cannot only Fund of its own brand vehicles. But rare are business customers who do not seek a broad enough range of vehicles in "multi-brand".
Some long term rental have created special structures, dedicated to the provision of a simple rental offer in networks of dealers. Loc-Action (subsidiary of LeasePlan) is probably the approach the most successful of this strategy. It is to offer importers networks a LLD white label. This is the case for example of Kia, which has signed a contract in 2007 with Loc-Action. Honda made of even a few months with this partner.
Partnerships of groups
The second objective of LeasePlan is partnerships of groups. Automotive distribution group Maurin (13,000 cars sold in 2008), PGA (19,000 sales in 2008), or even Schuller, have all signed with Loc-Action so it manages the back office of their own offer of LLD. With a crucial advantage for the Distributor to offer in partnership with its constructor: the risk of end-of-contract vehicle residual values is supported by the landlord, not by the dealer, an argument of weight after the fall of the market for the car since last November.
Loc-Action is not the only one to work in this sense, Celt, a subsidiary of GE Fleet services, and Cofiparc, a subsidiary of BNP Paribas, also have the weapon of choice to attract the clientele of the TPE via dealers. It is a great way to compete with manufacturers on their own land, even if the volumes are still low.
